If you want an engaging Facebook business page, here’s what you need to know:
1: Don’t confuse business pages with personal profiles. If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities. Worse yet, people will have to send you a friend request before they can engage with you.
2: Don’t create a ‘professional profile’ associated with your business. Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.
3: Choose a friendly, engaging cover photo. This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention. You might consider hiring a professional to create this image for you. Keep words in the image brief and to the point. Faces work well at holding attention, and bright colors are good, too.
4: Use a profile picture that’s easy to recognize. It could be your logo or your headshot if you’re the face of your company. Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.
5: Fill out your ‘About’ section. This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business. Put in your general description, company information, your story or whatever fits for your business.
6: Add a call-to-action button. This is a great way to drive traffic to your website and build your list. Your call-toaction button might be to have visitors watch a video, sign up to your list and so forth.
7: Post often, but not too often. If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore. But if you post non-stop, you’ll likely annoy people. It’s a matter of finding that happy medium, and that can vary from one business to another.
Well that is enough to think about … I will give you the last of my tips in the next post.
I Look Forward To Your Success!