Monthly Archives: April 2015

Cool New Android Apps to Check Out on Google Play?

I don’t know about you, but I download a lot of apps – mostly free but some are paid. Periodically, I have to go through and clean out my iPad and other devices because I have so many apps it’s sometimes hard for me to navigate through them all. Plus, they slow down my mobile… Read More »

How Important Are Reviews to Conversion?

It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision… Read More »

Introducing Weibo, the ‘Twitter’ of China

Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows… Read More »

What the Girl Scouts Can Teach Us about Internet Marketing

Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.… Read More »