Monthly Archives: August 2015

The No BS Intuitive Guide To SEO Success

SEO is one of those secretive beasts that has been the obsession of online marketers since the dawn of their profession. Especially with the event of one search engine pulling far ahead of the rest in its usage, an intense culture was born out of focusing on how to best game or manipulate Google’s search… Read More »

How to Improve Churn Rate – Part 2

Welcome to part two of this series on reducing churn rate. Let’s jump right into a few methods for keeping customer retention high and making sure no one is jumping ship! Shamelessly One-Up Savvy businessmen and women know that keeping an eye on the competition is key, and nowhere is this more important than in… Read More »

How to Improve Churn Rate – Part 1

Heard of churn rate? If not, well, yikes! Churn rate, in a nutshell, is the rate at which your big business water bottle is leaking out customers – to put it visually. Businesses with high churn rates are at risk of spinning their wheels or even losing money. For example, a business with a churn… Read More »

How to Get Your Emails Opened in 2015

Email marketing is still extremely relevant in 2015 but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read. Every email you send that doesn’t get read is… Read More »

Copywriting Toolbox: The ‘Foot in the Door’ Technique

Most marketers are serious do-it-yourselfers. They’re learning constantly about all kinds of different facets of marketing and trying to put what they learn into practice all with just one pair of hands. Most internet marketing guides will tell you to begin outsourcing and managing as early as possible, to help grow your business at the… Read More »