Monthly Archives: May 2016

Here’s Why Your Sales Letter Isn’t Converting

Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of… Read More »

How To Setup Your UX Tracking.

One of the biggest leaks for leads and sales for online marketers is a lack of understanding of how users are progressing through their site. The use of analytics trigger tools like Mixpanel, or others which track mouse movement and click heatmaps, is something that too often is thought to be relegated to the highest… Read More »

Why Facebook Dark Posts Are Your Savior

Heard of a Facebook dark post? Yes? No? Either way, we’re going to have a discussion about them today. Dark posts, a colloquialism for Facebook’s unpublished posts ad product, are a way to post things from your own Facebook page that can show up as posted by your page, but only to certain people. Alright,… Read More »