Monthly Archives: September 2016

Sure Signs Your ‘Guru’ Isn’t Worth Following At All

Their blog is clean and professional looking. Their Facebook page is full of fans. And you find yourself nodding along constantly to their Youtube videos. But is your favorite marketing and business figure really everything they’re cracked up to be? Unfortunately, getting into the business of ‘public speaking’ or ‘coaching’ over the past decade has… Read More »

Ideas to get one new customer per day.

It’s easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in… Read More »

Copywriting Tips to Keep Up With the Best of Them

For most people, writing is a fairly binary skill: They feel that they either have a way with words, or they don’t. Grammar either clicks, or it doesn’t. Unfortunately, this can lead to scenarios in which people feel they “aren’t writers” and therefore make the decision to not even try to improve – and that’s… Read More »