Monthly Archives: March 2017

Bridge Phases Pull Your Reader To The Next Sentence

Keep your readers reading buy using this old sales letter trick. Insert words and phrases that naturally pull the reader (Bridge Phase) into the next sentence, and the next, and the next… Examples:  “Here’s what I’m talking about…”   “You might be wondering…”  “I know you think this is crazy…”   “Here’s why…”  “Meanwhile…”  “On… Read More »

12 TIPS TO CREATING CONTENT READERS SHARE ON SOCIAL MEDIA

Before they share it, readers have to love your content. So how do you write the next viral blogpost? 1. Offer a simple, practical way of accomplishing a task. According to the New York Times, 94 percent of people share content because they believe it will be helpful to others.That’s why articles such as “10… Read More »