3 Steps To Advertising On Reddit – Part Two

By | October 3, 2016

So, you've decided to try and run some ads on reddit, but you aren't
sure how to make the most out of your money, write copy that will
connect with the audience there, or you might just not be getting the
click through rate, positive interaction, or ROI on your foray into the
platform.  Fear not, today we're going to dig down into some finer
points of advertising on reddit, which can help you have a better chance
of success.

For starters, it's important to know your audience.  Whenever you're
advertising on a platform and targeting specific people within that
platform, knowing your audience really means two different things. 
First, it means knowing your target market, the people whose interests
or job titles you're using to target your ads, but it also means knowing
the subset of that group that uses the specific platform you're
advertising on.  It means knowing what their mindset is when they see
your ad, how they browse the site and engage with it, etc.

Reddit in general is a fairly educated audience, and it's one of
critical thinkers.  That means that the traditional habit of writing
overly hyped and optimistic ad copy that many marketers and their
copywriting associates have might not serve you as well here.  Honesty
is the name of the game, and you'll even get a message from reddit when
creating your advertisement that lets you know that the reddit community
generally appreciates ads that engage them.

The personal experience of some advertisers would lead you to conclude
as well that, beyond just "engaging" with people you're targeting your
ads to, you should also think about offering them something special for
taking the time to engage with you as well.

For example, several case studies of brands advertising on reddit have
had substantial success when they have created a special discount or
deal exclusively for reddit, and made that special treatment clear in
the coop of their ad.  For example, reddit can be a great place to try
out new product offerings without spending a fortune, so you could offer
your services or products free for a limited time or at a flat discount
when people use a discount code only given away in your reddit ads.

When it comes to comments, you should enable them.  Reddit does allow
you to request that your ads are not able to be commented on, but this
will generally drastically lower the value of promoting there.  Saying
that you don't allow comments on an ad is almost an admission of guilt,
or at the very least an admission that you suspect people might find
your ad objectionable and react negatively - which means you might not
want to run it as is at all!

Comments are a great way to be relatable and have conversations with
your market before they even become customers.  Plus, if one person asks
a question in the comments, you can be sure that other people have
probably wondered the same thing, and providing a thorough, thought-out,
polite answer can only help your cause.

Reddit ads are a largely untapped gold mine for many brands, but using
them correctly is essential to your success.

Looking Forward To Your Success! 


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