5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

By | June 1, 2015

meta descriptionYou can increase traffic to your website in one of two ways. The first
is to improve your page rankings on the search engine results for your
keywords. The second is to improve your click-through-rate (CTR).

Most Internet marketers focus on the first approach. But improving CTR
can provide you with huge results, especially since it’s so easy to do.

Over the years, I’ve discovered dozens of effective ways to increase
CTR, some of which yield better results than others. Here are the seven
that are easy and provide huge results very quickly:

1. Copy Off Other People

While this technique may have been frowned upon in high school, it
should be standard operating procedure for successful internet
marketers.

A lot of online marketers are allergic to the idea of paying for
traffic. But that doesn’t mean that you don’t have anything to learn
from the people who do buy paid ads.

The truth is that people who pay for traffic spend a lot of time and
money testing their ads to make sure they get the optimal results. The
result is ads that already are fully optimized.

All you need to do is swoop in and steal their optimized copy and use it
as your own.

In fact, because Google Ads are limited to the number of characters they
can contain, it’s a safe bet that the keywords paid marketers include
are the ones that perform best and get the most conversions.

2. Copy from Non-Paying Competitors

As long as you are stealing your competitors’ best ideas, why stop
there? You also can take the copy from the most successful competitors
who use organic SEO strategies.

Look to see which keywords and phrases they are using. What benefits or
features do they highlight? Then take them for your own and use them
within your copy.

This isn’t stealing. It’s known as “not reinventing the wheel”.

3. Tickle Your Customer’s Curiosity

Curiosity may have killed the cat, but it also caused billions of web
users to click through on links because they were dying to find out what
happened next.

In fact, this is a strategy you see all the time on social media sites
such as Facebook. Marketers will post something like, “A Woman in Texas
Stopped to Give a Dollar to a Homeless Man on the Street. You’ll Never
Guess What Happened Next… Wow!”

This may be an overused trope, but it’s overused because it works like
magic. Try other clickbait phrases in your meta descriptions like this
to exploit people natural curiosity. Other phrases include:

– “Find Out How”

– “What You Do If”

– “Discover the Amazing Way”

– “Have You Ever Wondered What Would Happen If”

4. ‘Features Tell, but Benefits Sell ‘

This is a phrase that is as old as advertising itself. People aren’t
interested in the facts and statistics about what they are buying. What
they really want to know is what it can do to make their life better.
Explain that and you can sell practically anything to anybody.

Start your ads with benefits. Features like how much something weighs,
how big it is, how long it lasts, and so on, should only be included if
they drive the story you are trying to tell. If they don’t, leave them
out.

In your meta descriptions, include benefits phrases like “Make More
Money by or “Lose Weight and Feel Great with”

5. People Love Numbers

Getting clicks is easier when you use numbers in your meta descriptions.
That’s because people believe something is more factual if you qualify
it with real number.

For example, which would you be more likely to click on?:

– Learn How to Improve Your Click-Through Rate

– 5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

Considering you already are reading this, I think you just answered the
question!

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