Copywriting Tips to Keep Up With the Best of Them

By | September 2, 2016
copywritingFor most people, writing is a fairly binary skill:  They feel that they
either have a way with words, or they don't.  Grammar either clicks, or
it doesn't.  Unfortunately, this can lead to scenarios in which people
feel they "aren't writers" and therefore make the decision to not even
try to improve - and that's far from ideal!

Regardless of your current skill level, there are always places you can
improve.  Plus, having decent copywriting skills, even if they aren't
perfect, can help you from having to hire a writer for every small
change and headline adjustment you want to make to your marketing
campaigns, without having to take a huge hit on conversions because you
chose a DIY route.

Here are just a few things to keep in mind that can help you improve
just about any kind of copy:

Less is more:  One of the things many of us naturally do when writing is
get caught up in being overly descriptive.  While it's important to tell
your stories and make your pitches in a descriptive way, most people use
way too many words.

Think about how you can say things more concisely, and recognize that in
copywriting every single word has a purpose; if it doesn't seem like a
word or phrase really makes your offer more enticing to your customer or
has a very clear purpose in being there, throw it out.

Lower your writing level:  You always want to sound professional when
you write, but this doesn't mean writing in big, complicated words as
many might assume.  In fact, making your words easy to consume and gloss
over is preferable to making people stop too often in your sales copy to
digest everything they're seeing.

There are many different ways of scoring the complexity or reading level
of sentences, but in general keep sentences at a maximum of 10-15 words
and don't use too many words you didn't know in high school.

Demand action:  Never write passive copy.  If you have a button that
could say "Create Account" or "Get me started!", go with the latter. 
The idea here is to get the reader to imagine themselves as the voice of
what you're writing, which makes it easier for them to take action.

Remember, the more your reader can identify with your copy and see how
it can help them take beneficial action quicker, the more effective it's
going to be.  For this reason, you also should talk about "you" and
"your" a lot in your copy rather than "people", "they", or "folks."

And there you have it, tips that took you just a few minutes to take in,
but you'll now have with you forever.  

Just make sure you put them to use!

Looking Forward To Your Success!


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