Category Archives: Copywriting

Bridge Phases Pull Your Reader To The Next Sentence

Keep your readers reading buy using this old sales letter trick. Insert words and phrases that naturally pull the reader (Bridge Phase) into the next sentence, and the next, and the next… Examples:  “Here’s what I’m talking about…”   “You might be wondering…”  “I know you think this is crazy…”   “Here’s why…”  “Meanwhile…”  “On… Read More »

12 TIPS TO CREATING CONTENT READERS SHARE ON SOCIAL MEDIA

Before they share it, readers have to love your content. So how do you write the next viral blogpost? 1. Offer a simple, practical way of accomplishing a task. According to the New York Times, 94 percent of people share content because they believe it will be helpful to others.That’s why articles such as “10… Read More »

Exude Confidence, Make Conversions

Everybody talks about being assertive and powerful in their content creation but ask any number of internet marketers and you’ll find they’re just repeating something they read in a blog. So, just how do you put some power into your content? I am going to give you a crash course and then you can go… Read More »

Copywriting Tips to Keep Up With the Best of Them

For most people, writing is a fairly binary skill: They feel that they either have a way with words, or they don’t. Grammar either clicks, or it doesn’t. Unfortunately, this can lead to scenarios in which people feel they “aren’t writers” and therefore make the decision to not even try to improve – and that’s… Read More »

Here’s Why Your Sales Letter Isn’t Converting

Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of… Read More »

How To Create Content So Good It Goes Viral

Content marketing is nothing new, and while it’s going to evolve into new formats and platforms throughout 2016, as it always does, but it’s definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats continue to fall short or become exorbitantly expensive. People don’t like… Read More »

Why You Should Break Away From Title Conventions In 2016

How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your Facebook feed or from some marketer’s Twitter account, you’re… Read More »

The Elements Of A Successful Content Marketing Piece

Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more traditional media buy and advertising counterparts in terms of engagement with… Read More »

3 Ways To Make Readers Stop And Pay Attention To Your Writing

Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in cases where streaming connections aren’t practical or when consumers… Read More »

Trimming the Fat – Copy Tips for Saying More With Less

Copywriting doesn’t always get the credit it deserves. From the billions of dollars in sales each day that hinge on a well-formatted sales letter, to a polished TV commercial script, to the catchy jingle or slogan you just can’t get out of your head, effective professional, persuasive writing, “copywriting,” does a lot for us as… Read More »