Category Archives: Email Marketing

If Your Businesses Needed A Sale By Tomorrow, What Would You Do?

One of the most practical, helpful exercises to many would-be entrepreneurs is to force themselves into a fight or die scenario in which they’re forced to find the first customer(s) for their product. If perhaps you’re beyond this stage, you probably still wouldn’t mind growing quicker, which necessitates you to get creative and perhaps further… Read More »

4 Email Productivity Tips

Email is a major time sink. We’re talking multiple hours per day for many busy individuals, and as much as half their workdays can be spent on email for those among us with high rates of communication with clients, contacts, and colleagues. What’s worse, people often feel like they’re being way more productive than they… Read More »

Why Surveys Are The Next Big Thing In Business

Admittedly, I know this title might provoke some head scratching at first: “SURVEYS?! How are boring old surveys going to all of a sudden become some major player in business?” And I’m so glad you asked. Feedback-based marketing is nothing new. Everyone knows, or at least repeats, the mantra that ‘the customer is always right’… Read More »

5 Tips for Emails that Get Opened and Convert

Email marketing is a bit of an odd duck: As other marketing channels have seen a distinct rise and fall in the face of social media and new communications technologies, email marketing still remains effective. In fact, despite all of our new ways to communicate, people still retain the use of their email for daily… Read More »

How to Improve Churn Rate – Part 2

Welcome to part two of this series on reducing churn rate. Let’s jump right into a few methods for keeping customer retention high and making sure no one is jumping ship! Shamelessly One-Up Savvy businessmen and women know that keeping an eye on the competition is key, and nowhere is this more important than in… Read More »

How to Get Your Emails Opened in 2015

Email marketing is still extremely relevant in 2015 but, like most things, approaches have had to be evolved in order to remain effective. No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read. Every email you send that doesn’t get read is… Read More »

Is Email (Finally) Dead?!?

For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication. “Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t even have an email address.”… Read More »