Category Archives: List Building

4 Disruptive Trends to Watch Out for in 2015

There are certain events that happen in marketing that change the face of the way business is conducted forever. For example, in 2004 who could have guessed that a software program invented by a geeky undergraduate in a Harvard University dorm room designed to make it easier to meet girls would have such a profound… Read More »

6 Internet Marketing Conferences To Attend This Year

When you work in Internet marketing, it’s easy to become insulated from the outside world. While this has its benefits – you can get more work done without distractions and it’s easy to keep up with trends and developments online – it also cuts you off from actual contact with other human beings. Networking is… Read More »

Is It 2011 All Over Again with Newest Google Update?

Many Internet marketers remember February 2011 very clearly. It was when Google rolled out its Panda update, which instantly changed the way websites were ranked by the Internet search engine giant’s algorithm. Will Googles latest update – that rolled out starting on April 21 – cause the same amount of angst and teeth-gnashing? Possibly. Mobile-Friendly… Read More »

Cool New Android Apps to Check Out on Google Play?

I don’t know about you, but I download a lot of apps – mostly free but some are paid. Periodically, I have to go through and clean out my iPad and other devices because I have so many apps it’s sometimes hard for me to navigate through them all. Plus, they slow down my mobile… Read More »

How Important Are Reviews to Conversion?

It’s no secret that most people today use their mobile devices to search for the products and services they want. Recommendations from their social media contacts are important, but even more influential are the reviews that accompany product descriptions on Amazon, Yelp!, eBay and other popular sites. How important are reviews in the online decision… Read More »

Introducing Weibo, the ‘Twitter’ of China

Despite having the world’s largest population and the second-largest economy, social media in China hasn’t taken off as quickly as it has in other developed countries. Part of that has to do with the Chinese government. Although it may not be as strict as it once was in terms of censoring the content it allows… Read More »

What the Girl Scouts Can Teach Us about Internet Marketing

Did you buy Girl Scout cookies this year? If so, you aren’t alone. An estimated 200 million boxes of the delicious sweet treats are sold every year. The Girl Scouts have been selling cookies as a fundraising tool for more than 100 years. But it was only recently that they extended their marketing efforts online.… Read More »

Using Referrals & Feedback for Building Relationships

When it comes to relationship marketing you have several options that can help you perform this task. One way to do this is by building a relationship with your customers and then asking them for referrals. This method works very well and can help you attract new business daily. By asking your customers for feedback… Read More »

Is the Party Over Now that the FCC Passed Net Neutrality?

As you probably heard by now, the Federal Communications Commission recently approved new rules based on the principles of “net neutrality” that essentially finally put some sort of regulations over Internet usage. Some are calling it the “Equal Opportunity Act” for Internet speeds and access to websites. But is this ultimately good or bad for… Read More »