Category Archives: Social Media

Social Media is a great way to interact with clients and a great source of traffic.

4 Reasons Brands Fail At Social Media

Social media isn’t new. It isn’t some unknown X factor or revolution that is freshly sweeping the world up and changing communication as we know it – it’s already done that. In fact, it’s been doing that for several years. So why, then, do so many people in the marketing world treat social media as… Read More »

3 Steps To Advertising On Reddit – Part Two

So, you’ve decided to try and run some ads on reddit, but you aren’t sure how to make the most out of your money, write copy that will connect with the audience there, or you might just not be getting the click through rate, positive interaction, or ROI on your foray into the platform. Fear… Read More »

3 Steps To Advertising On Reddit – Part One

Just as in the pre-internet days certain advertising platforms dominated the advertising space – like TV, print, and radio – other fringe opportunities always existed that, when leveraged correctly, could result in a massive ROI for those that take advantage of them in a clever way. For example, the first brands to pay for celebrity… Read More »

Why Facebook Dark Posts Are Your Savior

Heard of a Facebook dark post? Yes? No? Either way, we’re going to have a discussion about them today. Dark posts, a colloquialism for Facebook’s unpublished posts ad product, are a way to post things from your own Facebook page that can show up as posted by your page, but only to certain people. Alright,… Read More »

Social Media Managers to Get New Tool for Fielding Feedback on Facebook

Social media has forever transformed the way that reputation managers and PR professionals go about their daily business. So much has this been true, that companies now regularly hire “social media managers,” professionals who are solely responsible for posting on social media, responding to customer mentions and messages, and sourcing/writing new content to keep people… Read More »

3 Reasons Your Social Media Presence Sucks

Social media has been hailed time and time again as the new (which is a bit out of date now, really) big player in marketing and brand engagement. Then again, the reality of the situation has shown that the vast majority of brands, individuals, and even social media managers don’t actually find themselves successful in… Read More »