I’ve said it before and I’ll say it again: when it comes to social
media, you shouldn’t have a problem putting all of your eggs in one
basket if you don’t have the time or budget for an extensive social
media campaign. There’s nothing worse (in terms of social promotions
and brand imaging) than putting social widgets on your website only to
lead to malnourished, underwhelming social media sites.
The Importance of Updating Social Media
When a viewer gets to a neglected social media page, a few things
happen. First, your lead might think you are out of business. They
also might think they are in the wrong place. Third, they might just
assume that you don’t care about your customers (or don’t care in
general) and just write you off as an option for buying.
The bottom line? If you’re not going to update every one of your social
media pages constantly, it’s better to cut your losses and just delete
the accounts. Of course, social media is super-important, so a better
option would be to delete all but one, but which one?
The One Question that Tells You Which Social Media is Right for You
The best way to figure out which social media platform should be your
main focus is to ask yourself the following question: If I only had to
use one social media platform for the rest of my life, which would it
be? This might seem simplistic, but let’s look deeper into the
What is in a social media platform for you? Do you need pictures of
your products to get visitors over to your affiliate sites? Is your
marketing based on real-time actions? Are you a B2B or B2C marketer?
In short: what drives customers to your site?
When you know what your audience is doing, you know what you need to do.
For example, if you are an affiliate marketer for Amazon and your only
social media presence is to share reviews, having a Facebook account set
up where you can share links complete with pictures might be your best
bet. On the other hand, if you only deal with flash sales online,
Twitter will allow you to stay plugged into the pulse of your audience
so you can reach them as it happens. Looking to land higher-ups in the
company and sell them software? LinkedIn has the largest amount of
professionals so that’s where you will want to be.
The key here is to recognize what each of the social media platforms
means for your specific means of promotion. If you only want to pin up
items that you are reviewing and then forget about them, Pinterest might
be the way to go since you won’ t have to deal with answering questions
from posters and commenters.
When You Have It, Run With It
Of course, if you can’t decide on which social media platform you’d
choose if you could only choose one for the rest of your life, there’s a
very simple option: look at your Google Analytics and see which social
media sites are driving the most traffic to your websites. Then, take a
serious look at how much time you’ve put into each of those sites.
Are you getting 20% of all your traffic from LinkedIn but only spending
5% of your time there? Then increasing your effort on LinkedIn might be
a good strategy over focusing on another platform that brings in 30% of
your traffic but takes up 85% of your time.
Looking Forward To Your Success!