Is Online Marketing Your 7pm to 2am Job? How To Make A Full Transition

By | April 2, 2016
Often, people begin their online marketing efforts as a part time gig,
with the transition of moving as soon as possible to fulltime
self-employment.  Unfortunately, as time goes on, far too many people
find themselves exactly where they started out:  Coming home from a
necessary day job they don't particularly enjoy, and working on their
online marketing for a few hours for a little "extra income."

While this is a happy medium for some people, many others will become
frustrated.  Here are a few ways you can change your approach to your
online marketing entrepreneurship efforts in order to finally make the
transition into working for yourself full time.

1)	'A few hours' won't cut it:  Let's face it, if you went to work
for 'a few hours' each day, your boss would have a talk with you before
long.  Think of how long it would take for a business to reach
profitability if every employee cut down their 8 or 9 hours to 2 or 3
each day.  Somehow, people expect this approach to work in building
their own businesses from home.  At best, they underestimate the amount
of time it will take to compound the effects of a few hours per day into
a fulltime income.  The people who will break away from this mode don't
shy away from the hustle, and know that they need to essentially be
working fulltime hours on their marketing efforts to quickly get them to
a livable scale.

2)	Get serious about your customers.  Many online marketers like to
talk about their 'clients' or their 'projects' but remember that, at its
core, the success of your business is a direct result of how well you
interact with your customers.  'The customer is always right' should
apply, because you're a small business.  People find it too easy to get
caught up in 'working for themselves' and don't take the time to be
respectful and appreciative of everyone who is kind enough to hand them
over money for a service or product.  Stay humble, even when you're
kicking butt.

3)	Get outside of the norm.  In your communication channels, consider
working on some new angles that are less crowded and also less expensive
to engage with (if you go the route of paid advertising).  For example,
properly working your content into reddit or Stumbleupon can offer a
massive return on your time if done correctly.  While most marketers are
chasing burnt out and overvalued approaches, you'll be sitting on the
secret sauce.

4)	Finally, get disciplined.  Have a routine for everything.  If
you've got just your evenings to grow a business with, you need to be
efficient.  This means making a schedule for your tasks and sticking to
it.  It means working to ensure that tasks don't drag into others
(checking and responding to emails is a big one!).  And, above all else,
it means testing and drilling down into the actions that are driving the
most results, and focusing your time on those.

Remember, if you want to have a business, don't work on a side project.

Looking Forward To Your Success...


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