Content marketing, it’s everywhere. The term has become ubiquitous in
today’s marketing world which is a little bit ironic given how few
people seem to understand it, or at least put that understanding into
tangible action. One of the fundamental reasons that people don’t go
all in on their content marketing is that they don’t fully understand
its value or why it comes across so effectively. Today, that
misunderstanding gets corrected, as we explore just what makes content
marketing so appealing to consumers in the modern world.
Check Out This Killer Strategy That Amy Has Perfected
It’s higher value
Let’s face it, for years we as advertisers and marketers have been in
the business of getting people to pay attention to things they don’t
really want to pay attention too. Advertisements have been breaks in
continuity that take people out of the experience that they’re currently
in. Do you know what people do now when a commercial comes on TV or
when they can’t skip a Youtube ad? They pull out their phones and pay
zero attention to the ads because they only bring value to the
advertiser, they don’t actually tell the consumer anything useful.
Content marketing done correctly is actual interesting, engaging, and
something that people want to read or watch, which instantly sets it
apart from your traditional banner and newsfeed ads.
It gives your target market a chance to engage
People aren’t satisfied with one way communication anymore. If you
think that you can get away with creating content that offers no room
for response, critique, or even simple agreeable engagement, you’re in
for a rude awakening.
This could be in the form of a comments section, or on a social media
platform that allows you to create other types of content in response to
the original. Those who do content marketing correctly also will likely
respond to every response – response-ception! – that they get in order o
make sure their customers or viewers know their interaction is
It builds a brand, not just a product
The absolute best brands in the content marketing game have done
something drastically different than those that are trying to replicate
their success and fail miserably. That one thing is that they are
creating a brand that’s less about selling its own product, on the
surface anyways, and more about becoming a hub for content that their
target market would find interesting. For example, if you sell shoes,
your social media posts and video content should be less about the shoe
you just released, and more about stories that sneakerheads and other
relevant audiences would find interesting.
Think about how you yourself choose which pages to follow on Facebook:
You don’t like a brand page because they bombard you with sales pitches,
you like pages that constantly share content you laugh at, can agree
with, can debate, can share with friends, etc.
This is the real advantage of content marketing: You can build a
behemoth of a brand whose reputation and clever content moves volume for
you, in spite of it not being your primary focus, and that’s pretty neat.
Looking Forward To Your Success..