Social Media Tools To Grab On The Cheap

By | July 4, 2016

Social media is an ever-increasing part of the way we as online
marketers build our audiences, customer base, personal brands, and more.

It makes sense then to look to ways to make our time on social media
more efficient. While many tools exist that help companies manage their
social media, they also come with a price tag on par with their
enterprise sales status. But let’s take a look at a couple of handy
tools you can grab for the classic less-than-a-coffee-a-day price point
to boost your social efforts:

Post Planner:

Post Planner starts at a measly 10 bucks per
month, and is probably the simplest scheduling software for your
social platforms that you can find. Currently, it works with
Facebook and Twitter (and FB pages), though they plan to add other
services regularly. With Post Planner, you simply create a schedule
of how many times per day you want a network to share something and
at what time slots those shares will be made at. Then, their web
app pulls the posts that have gotten the most engagement from other
people’s pages and profiles and sorts them by type. So you can look
for images related to business, or text posts that pose funny or
engaging questions, etc. Next, you just add a piece of content you
see has been used successfully elsewhere to your own profile or
page. Post Planner automatically drops it in the next open slot.
So if you set your Facebook page to post twice per day, you can just
click ‘add’ on 14 pieces of content you like from their library (or
manually add your own) and bam, your social content is distributed
easily for the week and ready to go.

Instapage:

Of all of the drag and drop landing page builders
out there, Instapage seems to consistently take the cake. They
allow you to create super easy landing pages that can be made on
templates or built from scratch. Either way, they end up looking
excellent and they even have a separate mobile builder where you can
make the exact same page hide certain elements that don’t look as
great on mobile, etc. Whether you use Instapage or not, having a
way to quickly build good, customizable landing pages without hand
coding them is a must to moving swiftly on your paid campaigns.
Just design in Instapage, point it at campaignname.yourwebsite.com
and you’re ready to roll. They also, of course, let you easily
forward your form entries to your email provider (Aweber, Mailchimp,
etc.).

CoSchedule:

CoSchedule is marketed as a competitor to Post
Planner, for scheduling up your social posts ahead of time. While
it’s useful in that capacity, its real gem of a function lies in
easily organizing tasks and schedules online. Plus, unlike Google
Calendars or Trello, you have the option to take the tasks you
schedule and push them straight to a WordPress post or social media
share if you so desire. Checklists, goal planning, social
scheduling, and more for $19 – now that’s a deal!

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