The X-Step Formula For Getting Influencers To Share Your Content

By | July 3, 2016
555666666So you've written a new blog post 
or created a piece of content that you
think could really make a splash, or at least generate some traffic and
business around your website.  You hit publish, run through your usual
share sites, but the needle doesn't seem to move.  In fact, a week
later, your post is far from going viral.  You think, alright, but I've
quoted some experts in here, and this other company has a similar market
that might enjoy what I've created, maybe I'll ask if they can share it
too!

But they probably get bombarded daily with tens or even hundreds of
requests - so how can you stand out?!  Well, here are a few ideas:

Have multiple targets.  The fact of the matter is, even the best of
pitches can fall on deaf ears, so it's in your best interests to play a
numbers game.  If your goal is to have 3 influencers share your content,
then you're much more likely to meet your goal if you approach 15
influencers than just 3.  Everybody wants to bad 1.000, but that's just
not how this play works.

Engage them first in a more helpful way.  Do you know how much more
likely most people would be to give their change to a homeless person on
the street if they stopped and talked with them for a bit, found some
common ground, and began to empathize?  We naturally have better
opinions and perceptions of trustworthiness of those we know better, so
use this bit of psychology to your advantage!  Never ask an influencer
for a share straight up.  Instead, share their content first, let them
know in a tweet how much you like it, ask if you can help them with
something they're working on.  In this way, you'll warm them up before
going for an ask, and be much more likely to get the answer you're
looking for.

Follow-up without the nag.  This is a tough balance to strike.
Sometimes, however, people just don't have time when they receive it to
open your mail and it gets lost in the bottom of their inbox.  Or
perhaps they don't really use email and another form of communication is
way more likely to get their attention.  Make sure that you have a
follow-up plan for those who don't respond to your messages the first
time around, a sequence of 2 or 3 messages that you can try on different
platforms, just to see if you can get a response.  Funny enough, the
"breakup email" (alright, I won't message you anymore you clearly aren't
interested!) is the one that generally gets the highest response rate!

Be thankful.  If someone is so kind as to share what you have to offer,
make you thank them and ask what you can do for them in return.  For
every relationship you build here, you'll have one less 'random' person
you have to ask next time around.

Remember, even the most popular of people are just people, so being nice
and treating them as such will go a long way in influencer marketing.

Thanks For Stopping By
To Your Success!

IMKBrown ~

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