4 Ways To Actually Get Ahead Of The Other Guys In The Social Arena

By | May 5, 2016
llllllSocial media is a cliche these days. People know they need to"be on
it" and they know they need to "get serious about it", but when push
comes to shove very few people are giving their channels proper
attention. It makes sense, too, results are generally slower on social
but they come with the added earned bonus of often building more loyal

Additionally, customers simply expect more of the brands and people that they 
choose to do business with these days, and communicating in a personal manner
is part of that expectation. So, besides just "being there," here are a few tried 
and true tips for social growth from the guys and gals at the top.

1)Keep your social making sense for each platform

Make sure that the social you put out isn't lazy.  Specifically, don't
use the autoshare feature to other platforms just because it exists.  If
it looks like you don't care about creating anything actually
interesting on your Facebook page because every single post is an
automatic copy of a post from Instagram, it makes the value of being on
Facebook pretty negligible:  If it's clear you don't care about your
page, why should other people care to interact with it, let alone click
through on your more promotional posts?

2)	Try out a new platform at every opportunity

Yeah, a lot of platforms flop, but do you know how well the first few
people who started doing really well on Instagram did?  Or the first 10
people to start 'funny meme' type pages on Facebook? Early adopters
have the chance to make an absolute killing on social, so it's worth
spending a couple of weeks or even months trying out new things as they
come along. If something becomes the next Twitter or Snapchat after you
laughed it off a year ago, you're not going to be happy with yourself.

3)	Reply to everything

People love feeling appreciated, so make sure you take advantage of this
psychological trigger in your social interactions.  If someone has opted
to tweet at you, or send you a message somewhere, they've basically
opened the door for you to have a free interaction with them and start
building a rapport - take advantage of it!

Plus, you never know whose eye you've caught and what opportunities
might arise from taking the time to get back to them.  That alone makes
it worth taking the chance - if a big shot caught something of yours,
paying attention to them for 10 seconds might just land you a huge

4)	Have a better schedule than the next guy

Of course, you can't go wrong with being better organized than the guys
and gals you're competing against.  Seriously, too many people "wing it"
in social.  Instead, try to source content for 3-7 days out.  When you
release original content, use a tool like CoScheduler to have it shared
every week or two for the next several months.

'Looking Forward To Your Success!'


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