If Your Businesses Needed A Sale By Tomorrow, What Would You Do?

By | December 11, 2016
One of the most practical, helpful exercises to many would-be
entrepreneurs is to force themselves into a fight or die scenario in
which they're forced to find the first customer(s) for their product. 
If perhaps you're beyond this stage, you probably still wouldn't mind
growing quicker, which necessitates you to get creative and perhaps
further develop some of the same skillsets.

So, if you had to make a sale tomorrow, or had to make 10 sales
tomorrow, how would you do it?  Here are just a few of the ways you may
(or may not) think to utilize to grab attention and conversations.

The cold email.  Cold emailing is a lost art.  That might have seemed
like a humorous thing to say when the technology was just emerging 20
years ago, but email marketing has been overused to the point where spam
filters can barely even keep up anymore.

Today, effective cold emailing requires research and prospecting to make
sure that you can tell a relevant story, and can do so to a large number
of people.  That said, it's a numbers game that most people
realistically just don't want to put the effort into.  If you email 100
people with a personalized outreach, you will make a sale.  But that
takes time, and work.

The Instagram approach.  Thought Instagram was just for fitness gurus
and underwear selfies?  Guess again!  Instagram is a hotbed for
influencers because of the ease with which people can follow each other
and interact.  This creates a massive opportunity to find the perfect
influencer in your market and give them a small sum of money in order to
recommend your product in their posts.  The recommendation from a known
idol is worth its weight in gold, and you'd be surprised how quickly
this method can pay off with a few quick sales from as little as one
post on the platform.

The local face to face.  There's no better way to sell to someone that
face to face.  It's why door-to-door salesman still exist, and it's why
physical stores still outsell online retailers in America (or, at least,
part of the reason!).  If you need to make a sale today, the best thing
you can do is head to local acquaintances, businesses, and venues where
you can find a relevant audience, and start talking to them.  It's
harder to say no in person, and you get invaluable insight into how
people react to different phrases and propositions that are lost when
someone simply reads a line of copy on a website and bounces away.

Sometimes, it can help to remember what you need to do to survive, even
if the need isn't yet pressing, in order to make sure you never come up
against the feeling for real.

Looking Forward To Your Success



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