Running Out of Things to Blog About? 3 Tips to Get You Back on Track
In this content heavy market, blogs and reviews likely drive a large
chunk of traffic to your site and sales from it. Unfortunately, this
also means writing (or outsourcing) a steady stream of blogs for your
website, which means you are working with limited resources. If you’re
paying for your blogs, then unless they are making you more profit than
they cost you to outsource, you’ll eventually run out of capital. If
you’re writing your blogs, you’ll likely hit some dry spells where you
don’t have any more good ideas for blogs (if you haven’t hit some
Three Techniques You Can Use to Create Fresh Blogs When Yours are Stale
For those that have run out of topics to blog about, take comfort in the
fact that this happens to just about every internet marketer that
doesn’t have a team of writers tirelessly wracking their brains for
killer blog topics. So if you find yourself teetering on the brink of
an empty tank, try these three techniques for refilling your think tank:
1. Play I Spy. Unless you are the only person or website in the
world in your niche, in which case just say that in blog after blog
since there’s no competition, you likely have saturated marketplace to
deal with. While that’s difficult for any number of other reasons, for
blogging purposes, it could be a goldmine.
Simply go on a little “spying” mission to your competition’s blogs and
see what they are blogging about. This could give you inspiration in
any number of ways, maybe you see things from a different perspective
and find ways to differentiate yourself; maybe you think your
competition is completely wrong and you can blog why.
Most importantly, see which topics have gotten the most social shares or
comments, those are the topics that your demographic wants to read or
talk about, meaning you need to be covering them. The point is, use
your competition’s blog to not only stay relevant with everything that
is going on in your niche, but also as some motivation to set your site
up as more knowledgeable and authoritative than your competition’s. Do
this through blogging.
2. Look Inside. After you look around you, you should start to have
some inspiration or ideas for blogs. Now, take a look at your own
personal journey as an internet marketer. Think about your successes
and your failures, these are what interest people.
Without a personal spin or attachment to a blog, it simply reads as some
research that some copywriter did and then threw together in a few
minutes. You should have some sort of personal story to relay that
shows why what you’re saying matters.
People want to learn from other people’s mistakes as well as follow in
the footsteps of their success. Outline what went right or wrong for
you, how and why it happened, and share what your readers should take
away from that. (It helps if what they take away is whatever you’re
selling, but not every blog has to be sales-driven.)
3. Use Buzzsumo. Buzzsumo is an amazing search engine that is geared
towards filtering through the metrics and results of content marketing.
You simply enter a search topic or keyword phrase and then find all of
the content that’s been published on that topic or keyword.
You can filter by date, type of content (e.g. articles, interviews,
giveaways, videos, infographics, etc.) and then see how many shares each
link has gotten across the various social media platforms. This will
help you keep your finger on the pulse of the industry as well as come
up with fresh blog topics.