Snapchat For Business – Coming To The Mainstream

By | February 1, 2016
11lA year ago, or even six months ago, Snapchat was just a tiny blip on the
radar of most marketers and entreprenerus.  In fact, even that might be
generous; many people who weren't in Snapchat's hyper-engaged teen and
young adult demographic may not have even heard of the platform.  If you
aren't even sure what Snapchat is yourself still, now's the day to

At its core, Snapchat is a mico-messaging app in which users can send
photos, videos, or text notes to each other, view them for a set number
of seconds, and then those messages self-destruct and are deleted.

Unsurprisingly, the app has been largely written off by older
generations as a sorry excuse for a 'sexting' app.  Those in the know,
however, have caught on to the fact that Snapchat content is extremely
easy to consume for users, and both the creation and the consumption of
content is quick.

People like quick.  Ironically, the fact that each individual message or
publication can be consumed so quickly means that many young users use
the app for hours on end ("I'll just check one more message," "I'll just
watch one more video," etc. and the time flies by).

The best businesses are using Snapchat as the antithesis to Youtube, or
Facebook, or their business properties where posts and content are more
deliberate, planned, and highly edited and targeted.  On Snapchat, you
can literally record a video message by holding down your thumb for six
seconds - there are no fancy editing tools.

This makes Snapchat the perfect platform for letting your customers and
followers in on something "behind the scenes," which is exactly what
your competitors are doing.  Now more than ever, consumers expect brands
to be an extension of the people running them, and getting to know those
people (or at least feeling like they have) can go a long way toward
building brand trust and loyalty.

Even with its off-the-cuff nature, you still should put some planning
into your Snapchat strategy.  First, survey your customers and find out
what they want to see - this is, of course, the most direct route to
content that is going to connect with them.

Often times, inside hints and tricks, or just videos from around the
factory/office, which might hint at company developments or new
offerings that won't be published for some time, can help your customers
feel like they're getting something exclusive.  People like exclusive.

Aim to be consistent above anything else.  Uploading a Snap every few
hours and adding it to your 'story' will mean that people see you as
someone who will regularly give them something interesting to look at. 
If you can add 3-6 Snaps to your Snapchat story per day, you'll be on
your way to consistency, at which point you can fine-tune the content
down the road.

Snapchat gives you a simple tool to see how many views your updates
receive as well, so you can gauge if your followers are taking the time
out of their busy days to listen to what you have to say.
I look forward to your success...


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