Here’s Why Your Sales Letter Isn’t Converting

Copywriting is one of those easy to learn, hard to master essential skills of online marketing that is dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection. This is specifically about uncovering some of the weak points of… Read More »

How To Setup Your UX Tracking.

One of the biggest leaks for leads and sales for online marketers is a lack of understanding of how users are progressing through their site. The use of analytics trigger tools like Mixpanel, or others which track mouse movement and click heatmaps, is something that too often is thought to be relegated to the highest… Read More »

Why Facebook Dark Posts Are Your Savior

Heard of a Facebook dark post? Yes? No? Either way, we’re going to have a discussion about them today. Dark posts, a colloquialism for Facebook’s unpublished posts ad product, are a way to post things from your own Facebook page that can show up as posted by your page, but only to certain people. Alright,… Read More »

How To Land a Guest Blog Post and Increase Your Visibility

When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and creating a blog post that not only relieves them from having to fill… Read More »

Using Customer Feedback Surveys, Part 2

Welcome to part 2 of the tips list for creating a great customer feedback survey. In the first half, we covered some of the basic principles of creating an effective customer feedback survey like having a clear purpose and working to avoid creating biased responses, but now we’re going to dig a little deeper. Advanced… Read More »

Using Customer Feedback Surveys, Part 1

Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. Unfortunately, information on how to… Read More »