Strategies For Outstanding Customer Service

Even as an individual marketer, the power of word of mouth reviews regarding your operation and even your personal reputation can be a huge, huge factor in your success. Even if you’re only an affiliate for a couple of ebooks, if the reviews customers find are on your site, you can bet you’ll hear from… Read More »

5 Things That Happen When You’re Authentic & Giving

Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity. And yet, every single day… Read More »

4 Reasons Brands Fail At Social Media

Social media isn’t new. It isn’t some unknown X factor or revolution that is freshly sweeping the world up and changing communication as we know it – it’s already done that. In fact, it’s been doing that for several years. So why, then, do so many people in the marketing world treat social media as… Read More »

3 Steps To Advertising On Reddit – Part Two

So, you’ve decided to try and run some ads on reddit, but you aren’t sure how to make the most out of your money, write copy that will connect with the audience there, or you might just not be getting the click through rate, positive interaction, or ROI on your foray into the platform. Fear… Read More »

3 Steps To Advertising On Reddit – Part One

Just as in the pre-internet days certain advertising platforms dominated the advertising space – like TV, print, and radio – other fringe opportunities always existed that, when leveraged correctly, could result in a massive ROI for those that take advantage of them in a clever way. For example, the first brands to pay for celebrity… Read More »

App Developers Today Look A Lot Like Web Developers 10 Years Ago

While improving your current operations should always be priority number one, it’s never a bad idea to key your finger on the pulse of other industry trends that might provide completely new opportunities. Today specifically, we’re going to go through an up and coming overhaul in the tech industry that you should keep your eye… Read More »

Sure Signs Your ‘Guru’ Isn’t Worth Following At All

Their blog is clean and professional looking. Their Facebook page is full of fans. And you find yourself nodding along constantly to their Youtube videos. But is your favorite marketing and business figure really everything they’re cracked up to be? Unfortunately, getting into the business of ‘public speaking’ or ‘coaching’ over the past decade has… Read More »

Evolve or Die – 3 Market Trends That Should Be On Your Radar

Let’s get real here: Every single person taking in these words runs a business, or aspires to run a business, or has a side hustle that they want to expand into a business. In one-way or another, you have a passion for getting your entrepreneurial pursuits to their full potential. That’s great, but passion alone… Read More »

Ideas to get one new customer per day.

It’s easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in… Read More »

Copywriting Tips to Keep Up With the Best of Them

For most people, writing is a fairly binary skill: They feel that they either have a way with words, or they don’t. Grammar either clicks, or it doesn’t. Unfortunately, this can lead to scenarios in which people feel they “aren’t writers” and therefore make the decision to not even try to improve – and that’s… Read More »